Big data isn’t just the marketing buzzword of the moment. Thanks to New York Times columnist Nate Silver and his stunningly accurate prediction of the results of the last presidential election, big data has its moment in the sun. Now, it seems as if everyone is talking about collecting more data and finding out how they can apply it. However, there’s much more to data analysis than just predicting the winner of the Super Bowl or sounding like a statistics PhD.How can you leverage raw information into better results for your business? Some forward-thinking companies are applying the power of data to surprising facets of their operations, including social media. Here are some examples of what data can do, as well as how you can start using it to power-up your social media strategy.
via How to Get Started Putting Data to Work in Your Business.
